Consulting for premium brands
Desire is built.
Positioning, retail, communication — and the evenings your customers remember.
Consulting for premium brands
Positioning, retail, communication — and the evenings your customers remember.
Starting point
Most brands in Switzerland do not have a creative problem. They have a translation problem: what is decided at global headquarters meets a small, three-language market with its own retail structures and customers who recognise quality and see through staging.
I spent more than fifteen years on the brand side — in a global technology company and at an international luxury brand, most recently with responsibility for the Swiss market and for large occasions in the UHNWI segment. I know the side of the table you are sitting on.
Three disciplines, in this order
Positioning, Swiss market entry, retail and distribution strategy, interim marketing leadership. Not analysis for the drawer, but a basis for decisions with a recommendation.
From CHF 9,500
Social media management, channel strategy, editorial systems, retail partner communication, influencers and ambassadors. The place where the purchase decision is prepared, long before anyone walks into a store.
From CHF 6,500 per month
Brand occasions, launches, retail and partner events. Concept, dramaturgy, direction — and on the night itself I am there. Without exception.
Project-based
Experience
In the general management of a European entertainment and events house I learned how an evening actually comes about: from production, logistics and people, across more than a thousand shows a year and several countries. In the marketing leadership of a global technology company, how to build a team and win a market. In the international marketing of a luxury brand, how a brand speaks the same language across borders and still lands locally.
Added to that are fifteen years as founder and owner of my own company, and years in public relations, where it is decided whether a message arrives. And right at the beginning, a long time in banking and finance. The school where you learn that a good idea is only a good idea once it has been costed.
And over all those years something has grown that cannot be bought: a network of retailers, manufacturers, producers, venues and people who pick up the phone when it has to happen fast.
Anyone working with loumconsulting gets all five perspectives in one person.
Stage
A brand occasion is not a party with a logo. It is the only moment in which a brand argues with all the senses at once. When it works, the evening sells more than a year of campaign.
The Epicure, The Dolder Grand, Zurich. Event responsibility on behalf of the global marketing of an international luxury brand.
The I.C.E. International Concours of Elegance, St. Moritz. Brand presence and event responsibility.
Luxury partner event, The Dolder Grand, Zurich. A shared occasion with an international automotive marque.
Origins
Before I led brands, I worked at their edges. First in banking, where care is not a virtue but a precondition. Then in media relations, between senders and newsrooms. After that in audio and video engineering, where technology has to be invisible to work.
And finally in the live business: merchandising and production for European festivals and musical theatres, more than a thousand shows a year, with teams in several countries.
That is why I ask about the power supply at an occasion, about guest flow and about the final costing — and not only about the idea.
Stance
Premium is not a price level. It is the sum of the decisions nobody sees.
The large houses are consolidating, teams are being merged, contacts change mid-project. loumconsulting makes the opposite a commitment: whoever sits in the first meeting is also in the room on the night of the event. That is why the house stays small.
Contact
Ninety minutes, prepared. I look at your market, your retail presence and your communication beforehand and bring three concrete observations. Whether that turns into a collaboration is your decision afterwards.